Hyperoptic - Ready to Reach Hyperspeed?

Very occasionally, we come across a partnership that’s too good to be true. When Pixar's summer 2022 blockbuster, Lightyear, and Hyperoptic partnered up, we instantly knew it would be a match made in heaven.

With the help of everyone's favourite space ranger, ‘Ready to Reach Hyperspeed?' is the brand partnership campaign that saw us take to the stars to raise awareness and drive conversions of Hyperoptic broadband. And the results were out of this world. 

The goal was to maximise the impact of the partnership through an integrated campaign launched alongside the film's premiere date. The campaign was measured by increased website traffic, sales and orders, and brand awareness/consideration. 

The strategy was executed through targeted channels, including OOH, direct mail, online, social and TV broadcasting, with a focus on geo-targeting and audience profiling. The campaign was integrated and innovative, hero-ing Buzz Lightyear where possible and incorporating the film's elements and aligning them into Hyperoptic's comms.