Drumsheds - Drumsheds SS24

Broadwick Live (a Broadwick company) unveils its SS24 campaign for DRUMSHEDS - London’s newest culture space - alongside a highly-anticipated lineup for the new season. The creative campaign, directed in collaboration with Broadwick’s Design Director Jack Walmsley (Design Director at Broadwick) and his team, and Eoin Glaister (Stink Films), explores the bold synergy between bodybuilding and DRUMSHEDS - encapsulating a high-octane, adrenaline-fuelled spirit throughout. The campaign looks to break the mould; shifting from traditional new-season music announcements, and creating a concept that reflects DRUMSHEDS’ trailblazing reputation. Boasting over 608K square feet of versatile space, part of DRUMSHED’s beauty and uniqueness is its sheer size; the dedication and determination to get there is best reflected in the art of bodybuilding.