Markenfilm - Genesis | GV60

For the World Premiere and Global Campaign of GENESIS’ New Electric SUV GV60, we reworked "The Adventurer" from California Music co-founder Kristian Nord’s solo album The Rest Is A Gift
All spots, including the launch and several USP films, work with a variation of this joyful hybrid neoclassical piece. This may be the first global campaign theme in a 7/8 time signature - music nerds take notes, please.