Kroger - Cuisine Exchange

Co-Directors Yves Geleyn and Michael Thurmeier, and Art Director Mike Knapp reunite to tell a heartwarming tale about how great food connects us all. This holiday spot evokes the same warmth as its predecessor while taking a fresh approach with a classic Kroji look.

The holidays are a time to celebrate enduring, time-honored traditions as well as creating brand new ones. The story of a couple and their growing community of exchange students encapsulates how traditional dishes can bring people together to create new connections and memories.

This year’s look combines elevated textures with the iconic Kroji look developed by Hornet Director César Pelizer. The team created a perfect balance of maintaining an overall level of simplicity that had room for rich and tactile elements, like the detailed fabrics and food.