UKTV Alibi Idents

We recently designed and developed the brand refresh for UKTV’s Alibi channel, including these idents. The brand was in need of a refresh to create a distinctive personality that remained true to the heritage of the channel, whilst also reflecting the new brand proposition of offering viewers a “masterclass in deduction”. We looked to capture the thought process around a crime scene in its most minimal, conceptual form by stripping back each scene to a few pieces of evidence connected together by a web of red string. The recognisable image of the string joining various pieces of evidence on a crime detective’s pin-board was transported into a physical space. The red string acts as a device to join up the evidence within each scene, slowly piecing together the puzzle together, and urging the viewers to construct and question what they believe may have taken place.