null - Boomerang Idents

We designed and developed these playful idents as part of our global rebrand for Cartoon Network’s channel - Boomerang. The brand was in need of an update to strategically reposition and re-establish itself as a dominant player in its market. We worked with Cartoon Network to develop a playful and cohesive on-air visual language and brand package. Re-crafting the visual heritage and current branding of parent channel Cartoon Network, we created a distinct, flexible on-air package to articulate the new brand personality of Boomerang. Our approach was centred around creating a fun, sensory, light-hearted world in which the Boomerang characters could live and grow. Evolving from the new brandmark an active isometric grid was formed upon which content is layered and built to create a joyful playground.