Will Hartman, Creative Director of Partner Agency, recognized our founder's profound connection to the 1920s. He entrusted us to create a museum reflecting that era in the W Hotel Hollywood's second-floor foyer. This was in celebration of the Myabetic Awards, which honor outstanding achievements in diabetes health breakthroughs and efforts to enhance the quality of life for diabetes patients. Our journey—from sourcing authentic '20s props in LA to constructing the museum—was both exhilarating and meaningful. This unique space drew the attention of celebrities, like Host Tom Hanks, all rallying in support of Myabetics.