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HSE - Little Things

21/07/2015
Design Studio
London, United Kingdom
9
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Agency / Creative
Production
Music / Sound
Animation
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For an Irish mental health and wellbeing campaign, ‘Little Things’ required a sensitive approach to the stories of three individuals’ (Una, Alan and Robert) experiences with depression, stress and anxiety; and how small actions can make a difference to your wellbeing. The core message of the campaign is that we all experience life’s storms – the day to day difficulties that are an ordinary, everyday part of life. Things like stress, grief, feeling down, worried or anxious. However, there are things that you can do for yourself and others that will have a positive impact on how you feel and how you cope. We developed a range of intelligent and emotive visual metaphors to convey themes of isolation without being too gloomy or appropriating visual tropes related to depression. In this way the imagery supports the tone and mood of each personal journey, rather than visualising exactly what is said in the script verbatim. In turn allowing us to produce more emotive, elegant and effective films.
About Art&Graft

Art&Graft is a motion-led design studio founded by creative director Mike Moloney.


We create outstanding animation and motion; a combined creative vision to craft intelligent, original work. Our name reflects the philosophy that underpins everything we do — exceptional creative concepts realised through the painstaking attention to the tiniest of detail.


We are a permanent team of design specialists and producers allowing you to work closely with the actual creative talent from an early stage. A creative collaboration that ensures something unique, not just another generic look-a-like.


This refined approach allows you to create ambitious, genuinely bespoke work that will get you noticed.

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