NUTRO - Tail of Two Farms

Versus partnered with Edelman on an animated story of farming practices called "Tail of Two Farms," for NUTRO Pet Food. The natural pet food brand charged the companies with creating the modern fable to highlight the importance of protecting healthy soil as a key ingredient in growing food for our future, in partnership with actor and advocate Ian Somerhalder.

“Our goal was to create a film that looked and felt like no other, where the characters, the farms, and even the soil felt tactile and organic like you could reach out and touch it,” said Justin Barnes, Versus Executive Creative Director.

Developing a unique and ownable 3D animation style of storytelling with an authentic depiction of ecosystems and farm life posed a substantial challenge leading to extensive research and collaboration with agriculture experts. 

"The seamless integration of art and science was crucial to tell this story in a way that felt deeply emotional, while also presenting farming practices in a real and understandable way,” said Luis Aguirre, Director at Versus.

Versus embarked on a comprehensive development journey for "Tail of Two Farms," beginning with script development that led to a one-of-a-kind 3D animation style that breathed life, personality, and emotion into each moment and character.

Credits Include: Agency: Edelman

VP, Executive Producer: Denise Sante Senior Producer: Raymond Hauserman EVP, Executive Creative Director: Marianna Ruiz  VP, Creative Director: Bernardo Gomez  VP, Creative Director: Armando Zuniga  MD, Client Strategy and Development: Melissa Hinds SVP, Account Director: Christine Zinker   SVP, Brand Purpose: Drew Mitchell   VP, Account Director: Steven Lovern   Senior Account Supervisor, Brand Purpose: Chelsea Hawkins  EVP, Head of Strategy: Jenn Lore London SVP, Connections Strategy: Michael Byrnes SVP, Director of Project Management: Julie Pawelek Senior Director, Global Program Portfolio Lead: Richelle Peters 

Production Company: Versus

Director/CD: Luis Aguirre Editor: Luis Aguirre Managing Director: Rob Meyers EP: Kathryn Henderson EP/Head of Sales: KC Gulino ECD: Justin Barnes Producer: Colin Blaney Script Writer: Liza Wyles Storyboard Artist: Victor Gatmaitan Character Design Artists: Simon Ampel, Diego Barcellos CG Creative Director: Marcos Sampaio CG Producer: Luciana Okawara Project manager: Vinícios dos Anjos Account manager: Stella Forlevize Technical Director CGI: Wallan Oliveira Assembly CGI: Guilherme Pupo, Luiz Duduch and Thiago Silva Post Producer and Comp Supervisor: Cauê Andrade Post Production: Cauê Andrade, Claudia Espíndola, Guilherme Pupo Concepts and Colorkey: Lucas Matos and William David 3D artists: Cláudia Espíndola, Diego Loz, Felipe Mayer, Guilherme Pupo, Lucas Bernardes, Lucas Ceccon, Lucca Moleta, Luiz Duduch Animation Supervisors: Francisco Catão and Rodrigo Dutra Animators: Bruna Berford, Diego de Paula, Fernando Tavolaro, Fernando Telles, Fernando Donizetti, Francielle Zucolin,  Gabriel Carmo, Gustavo Bertozzi, Jonathan Edward, Leonardo Puccinelli Paul, Marcio Kakuno Rigging: André Rüegger, Caio Hidaka, Danilo Pinheiro, Gustavo Santos, Saul Almeida VFX: Fernando Tavolaro, Guilherme Pupo