The Hero TV Spot, “Season of Sharing” primarily highlights the Digital Key 2 Touch feature that allows a mother to share driving access to her Seltos with her two children and her neighbour.
Sharing access to the Seltos is as easy as texting, and we see shots of smartphones using the Kia Connect app to receive access and held near the driver door to unlock the car. We also see footage of the Seltos driving through a pile of snow plowed up to the end of the driveway to show off its All-Wheel Drive.
A supporting 15 second OLV shows a series of quick cuts of the mom sharing access to her Seltos to her children and neighbour.
A supporting 6 second OLV shows driving footage.