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JINS: Life is what you see

The ad organically taps into people’s important moments in life to appeal that what you see and how you see each moment in life, is what creates the life itself.


Brand: JIN CO., Ltd.

Creative Agency

Creative Agency: BASE Co., Ltd. / nanilani inc.

Copywriter: Tomohiro Nishijima

Planner: Tomohiro Nishijima

Producer: (creative producer) Keisuke Futakuchi

Production Company

Production Company: AOI Pro./ Caviar

Executive Producer: Kohta Kanki / Jason Felstead

Director: Bram van Alphen

DOP: Daniel Bouque

Producer: Daigo Honma / Thomas Hofman

Line Producer: (coordinator) Jun Yoshikawa / Riki Sakai


Editor: Govert Janse

Online Editor: Antonio Marioni

Post Production / VFX

Colourist: Kene Illegems


Producer: Menno Van Riet

Category: Accessories, Clothing/fashion

Genre: Photography, Scenic, Storytelling