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JINS: Life is what you see

The ad organically taps into people’s important moments in life to appeal that what you see and how you see each moment in life, is what creates the life itself.


Brand: JIN CO., Ltd.

Creative Agency

Copywriter: Tomohiro Nishijima

Creative Agency: BASE Co., Ltd. / nanilani inc.

Creative Director: Tomohiro Nishijima / Takaaki Murase

Planner: Tomohiro Nishijima

Producer: (creative producer) Keisuke Futakuchi

Music and Sound

Producer: Menno Van Riet


Editor: Govert Janse

Online Editor: Antonio Marioni

Post Production / VFX

Colourist: Kene Illegems

Production Company

Director: Bram van Alphen

DOP: Daniel Bouque

Executive Producer: Kohta Kanki / Jason Felstead

Line Producer: (coordinator) Jun Yoshikawa / Riki Sakai

Producer: Daigo Honma / Thomas Hofman

Production Company: AOI Pro./ Caviar

Category: Accessories, Clothing/fashion

Genre: Photography, Scenic, Storytelling