null - Jack Daniels

The organic nature of fire, coals and people led us to select a photography and retouch route for this production. We love all things real, we put our thinking caps on and strove to achieve everything in camera and build our amazing images through use of detailed creative compositing. Our own creative director led this production from concept to completion, partner with our internal photographer to lead the photography production. This campaign was built for print and layered to allow most flexibility for rich media banner assets.