Currently serving as the Director of Partnerships at MassiveMusic New York, Sacha brings a unique blend of expertise in both music and marketing/communications to the table, helping brands to tap into the power of music and sound to drive real impact.
His musical journey began at the age of 6 when he got his first guitar which led him to playing in bands that saw him tour the Netherlands during his teenage years. He later went on to pursue a degree in brand communication at the University of Amsterdam, specialising in sonic branding. Now a guest lecturer on Music & brands at the University of Amsterdam and London School of Economics Sacha shares his experience with the next generation brand leaders.
Throughout his time at leading creative music agency MassiveMusic, he has developed a broad range of global partnerships with some of the world's most iconic brands, including Nutella, Booking.com, ASML, UEFA and many more.