Paulo is a design thinker and a unique cross-platform leader able to bridge all silos of the communication industry.
An entrepreneur at heart, he is the co-founder of 2 successful businesses, introducing not only ingenuity to operational solutions but also leading their brands to conquer influential and purposeful positioning in the marketplace.
Today, he’s the founder and CEO of King Ursa, a 30+ person-strong full service advertising agency. With a focus on end-to-end service, King Ursa brings research and analysis, strategy, creative, content production and media all under one roof.
Never one to rest on his laurels, Paulo continues to share his learnings by speaking at marketing conferences, presenting his thought provoking theses and running workshops at colleges and universities.