Michael Smith

​Michael is the Founder and Executive Producer of BUG, a production company built on rhythm, precision, and fearless creativity. With over 20 years of experience, Michael has spent his career perfecting the art of seamless collaboration—aligning agencies, brands, and filmmakers to produce work that not only meets expectations but transcends them.

​At BUG, production is more than logistics—it’s a living, breathing process that blends artistry with strategy. The company operates like a hive, where every moving part is in sync, and every project is approached with agility, innovation, and an obsessive attention to detail.

​While commercial work remains its foundation, BUG is at the forefront of redefining what advertising looks like, bridging the gap between branded content and entertainment. That philosophy extends to producing long-format content, where BUG brings a cinematic approach to storytelling, ensuring that every frame serves both creative and commercial goals. This approach has led to major industry recognition, including a 2x Clio Awards for "Unfiltered," the OLG series that aired on Crave and TSN.

​After more than two decades in the industry, Michael doesn’t just produce work—he cultivates relationships, fosters innovation, and ensures that every project, no matter the scale, moves with purpose. Because for him, great production isn’t just about the end result. It’s about the rhythm, the process, and the people who bring it to life.​