Mat Bowden

Mat Bowden serves as the head of digital at Double W Worldwide, where he seamlessly integrates technology and creativity to craft innovative digital strategies. With over a decade of experience, Mat has been instrumental in expanding several agencies offerings & infrastructure, whilst developing platform-specific campaigns that resonate in today's dynamic digital landscape.

Beginning his career in radio, Mat honed his skills in audience engagement and brand development before transitioning into digital marketing where he combines technology and creativity to craft innovative strategies. With expertise in attention metrics and platform-specific campaigns, Mat is redefining what success looks like in the digital space.