Over 25 years’ experience managing production technologies and processes to facilitate content creation and adaptation across all channels. More recently looking at AI and the merge of Human-In-The-Loop interactions to create the optimum workflows.
Set up and managed in-house studios and production hubs for both agency groups and brands across London, New York, Chennai, Delhi, Wheeling & Shanghai. Delivered a target operating model for the business and client services teams to define production processes and distribution (decision tree mapping).