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Lily Paskin

Strategic Writer
London, UK
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After graduating from university with a degree in English literature, Lily dove headfirst into the advertising industry as a runner and production assistant at RSA Films. Drawn to the fast-paced nature of public relations, Lily joined LBB as an account manager and news writer in 2021, where she now works closely with clients to ensure their news shines brightly on the front page.

When she’s not thinking about breaking news in ad-land (moments are fleeting), Lily dabbles in a range of creative pursuits, including starting a book club and singing in a choir. In the wild, you can find Lily adding to her ever-growing collection of coats and handbags, and enjoying company with a glass of wine on the go.