I am Co-Founder of Spark AI and an expert on the application of AI in the creative sector.
He started his career as a strategy consultant at Accenture and Q5 working with leading blue chip firms including The Guardian, The Times and Sunday Times, the BBC, BT and Sainsbury’s.
He then began 15 years as an award-winning advertising photographer and film maker working for some of the world’s biggest brands including Canon, Samsung, Google, Unilever, and Hilton.
In 2023 I studied Applied Generative AI at MIT, and in early 2024 founded Spark AI, where I help design, branding and advertising agencies transform their business with generative AI.
I teach at Oxford University Business School’s ‘AI in Business’ programme, and have written a book "Shift: How to lead your team through the biggest change since digital" published by Rethink Press.