Jordi Bares

Jordi Bares, Founder/Creative Director

Jordi has been the post-production lead on many of the most highly regarded TV commercials of the last 20 years. With a reputation for pushing creative boundaries, he has collaborated with some of the world′s leading directors for brands like BMW, LEGO, Vodafone, Adidas, Citroen, Guinness, Heineken, Carlsberg, Thomson, Levis, LG, Nike, Philips, Sony, Visa, Strongbow and the band Radiohead.

Jordi studied Architecture in Barcelona and also worked in software engineering and cel animation before he left Barcelona to join Jim Henson’s Creature Shop, The Mill, Realise Studio, Glassworks, and Framestore culminating in opening his own studio, Rohtau.

His eye for structure, and creating effects grounded in physical reality is very much the driving force behind his approach. His craft and problem-solving abilities have helped many directors and agencies win awards and recognition, and his own contribution has also been noticed with multiple awards.

After 10 years at The Mill Jordi's eagerness to reinvent the way to design and craft visual effects has led him to find his own voice, ultimately taking him on an incredible journey where together with some of the best visual effects artists is pushing the boundaries of what is possible mixing traditional film techniques with the latest cutting edge cloud based technologies and utilising AI to solve the hardest problems.

Jordi has picked up numerous BTAA Craft Awards, multiple Clio Awards, a D&AD yellow pencil, and gongs at the Australia Effects and Animation Festival, Australia′s Young Guns, and London International Awards, for work including the commercials Sony 'Balls', Sony Playstation ′Mountain′ and Toohey′s ′The Quest′.