Emma is CEO and co-founder of Spark AI, dedicated to empowering ambitious creative agencies and marketing teams to master AI, amplify human creativity, and evolve their business models. She sees AI not merely as an efficiency tool, but as a launchpad for unprecedented innovation and creativity.
Before Spark, Emma focused her career on shaping the future of work, leading significant change programmes, hybrid working initiatives, and policy development for the UK Parliament and Government, while also advising private-sector companies and innovative startups. Emma uniquely combines strategic leadership experience with deep creative expertise as a graphic designer.
As CEO of Spark, Emma helps clients confidently leverage generative AI to transform their teams, processes, and drive sustained business growth.
Outside Spark, Emma serves as a non-executive director at an NHS Mental Health Trust and is a practicing artist.