ZenithOptimedia Launches Agency Ninah in Germany

Ninah, the agency for marketing analytics and management consulting in the ZenithOptimedia network, is being launched now in Germany. Ninah is now coming to Düsseldorf after London, New York, Hong Kong, Mumbai, Madrid, Rome and Melbourne. Taking into account the growing relevance of data for marketing success, Ninah regards itself as a fact‐based management consulting. The decisive factor here is the combination of results from the fields of Data Analytics and Research in the form of attribution and advanced ROI modelling.

René Lamsfuß, Chief Research Officer of Vivaki and Managing Director of Ninah leads a ninemember team for Ninah Germany. He reports to Dr Alfred Heidekum, Chief Technology Officer at VivaKi. After more than six years in leading positions in the global market research company Nielsen, Lamsfuß joined the Vivaki ranks in September. He previously managed market research operations at United Internet and, even earlier, at Lycos Europe.

"Whoever wants to increase their marketing success through intelligent use of data, must understand what data they need and how they can use it," says Lamsfuß. "Unfortunately, far too many advertisers still limit themselves to sheer data collection. As a global business consulting agency, we help our customers to keep their eyes on the big picture and provide them with insights which have a direct influence on their company's success."

"Data plays an increasingly decisive role in getting returns on marketing investments," says Frank‐Peter Lortz, Chairman ZenithOptimedia. "Companies therefore need agencies that can help them to make data useful in complex contexts. ZenithOptimedia has developed with Ninah a global brand that is dedicated to this task. We have set benchmarks in the German market through early and continuous investment in data technologies and built expertise which we are now utilising in Ninah. As part of a global network, the new agency is a partner not only for our international customers, but especially for large global media and platform providers."

Based in Dusseldorf, Ninah will work for ZenithOptimedia customers, new and independent customers as well as media and platform providers. The new agency brand will work closely with the Business Intelligence Department, under the leadership of Dr. Alfred Heidekum, Chief Technology Officer at VivaKi.