ZEE Entertainment engages brand consultancy Interbrand

With this blurring of boundaries of time, geography and media, ZEE Entertainment Enterprises has the ambition of becoming a leading global media conglomerate for the emerging markets.

ZEE's corporate brand positioning, 'The World Is My Family', aims to reflect its vision to unify partnerships with global brands by offering rich and engaging content.  

To take this vision forward, ZEE has now associated with Interbrand to further strengthen, study and analyse its corporate brand. Along with the corporate brand, six key channels under the mother brand form a part of this brand study, aimed at chalking a clear path for ZEE to achieve its goals set for the year 2020.

Roland Landers, head of corporate brand, ZEE Entertainment, said: "Corporate brand ZEE has grown stronger, with its presence in over 169 countries. With our engaging content, which entertains over 800 million viewers worldwide, we envision to be ranked amongst the top brands in India by the end of 2015 and top global brands by the year 2020."

"Interbrand's association will certainly add immense value to this journey, in terms of evaluating the brand's contribution to the enterprise value and in navigating the brand to achieve its qualitative goals," said Landers.

Founded in 1974, Interbrand is one of the world's largest brand consultancy. The company pioneered the concept of Brand Valuation, and publishes an annual definitive compilation of 100 Best Global Brands. It offers a 360 branding services suite to renowned brands the world over.

On the ZEE partnership, Ashish Mishra, managing director of Interbrand India (pictured), said: "Our purpose as Interbrand India is to help Indian brands navigate their ambitions to be the best global brands. We are delighted to be entering into a long term partnership with ZEE which is a Best Indian Brand contender and has the potential to emerge as a strong global brand too."