YuMOVE Appoints Fox & Hare as Purpose Led Creative Partner

YuMOVE, the UK’s leading pet supplement brand, has hired purpose-driven creative agency Fox + Hare to embed purpose and positive impact in their work, and to communicate their growing sustainability efforts.

Founded in 2006, YuMOVE - owned by parent company Lintbells - has carved out a niche for themselves with their joint health supplements for cats, dogs and horses, becoming the number one canine joint supplement in the country, supporting more than two million dogs annually around the world.

Fox + Hare will be helping them scale up and communicate their positive impact work, from sustainability to diversity.

“We can't wait to start telling more of our story, highlighting the brilliant work that’s happening behind the scenes, and encouraging others to do the same” said Kerry Doble, chief sustainability officer at YuMOVE. “With Fox + Hare, we believe that we've found just the right partner to support us.”

Fox + Hare CEO, Craig Hares, agrees, “We're delighted to have been chosen to partner with a truly authentic and ambitious brand which shares so many of our values when it comes to ESG. The work will set the bar high, and by truly integrating impact across the business, they will be succeeding where many others are failing”