Y&R Launches Shopper Marketing Network Labstore in Indonesia
Y&R Group Indonesia has further strengthened its capabilities with the addition of retail and shopper marketing offering Labstore. Y&R’s global retail and shopper marketing network Labstore now extends across five markets in Asia Pacific - Indonesia, Singapore, Philippines, Thailand and Australia.
Labstore launches in Indonesia having been appointed to shopper duties for Danone brands AQUA, Mizone and VIT.
Marjorie Garrovillo, VP Marketing. Danone Waters explained, “Given the potential we see from shopper and retail marketing, we wanted to find the right agency partner. And given our successful ongoing relationship with Y&R and VML, having displayed a strong understanding of our brands, Labstore proved the right choice for seamless integration across agency competencies.”
Y&R Indonesia Group CEO Matthew Collier said, “The launch of Labstore in Indonesia has been a major priority for us this year. With Y&R handling Danone’s TTL (through the line) business, VML handling digital and now Labstore handling shopper, we’re truly living our philosophy of ‘great alone, better together’. This multi-channel integrated response will help bring our creative concepts closer to Danone’s consumers.”
Effective from 1st November 2015, Labstore Indonesia also reports to the network’s Southeast Asia HQ in Singapore, led by shopper and retail guru Peter Miller.
“Compared to the US and UK, shopper marketing is still an emerging field in Asia,” said Miller. “Y&R and VML clients have been quick to embrace the concept, and more importantly the imperative to meet shoppers’ needs, accelerating Labstore’s rapid roll-out across Southeast Asia – from Philippines and Thailand last year, to Singapore and Indonesia in 2015.”
Y&R Labstore Indonesia will be the latest in a string of openings around the world, having rolled out in more than 21 markets worldwide since 2014, across Europe, Asia, Latin America, North America and South Africa. One of the biggest networks of its kind, it is in the top five retail and shopper marketing networks geographically. In Asia Pacific, Labstore already thrives in Singapore, Thailand, the Philippines and Sydney.