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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

YouTube Social Impact Film Reframes Parent-Daughter Relationships

08/03/2019
Branding and Marketing Agency
London, UK
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Across the Pond and director Surya Balakrishnan release heartwarming short film for International Women’s Day 2019

Across the Pond partnered with Mumbai-based director Surya Balakrishnan to deliver an authentic vision through a story that challenges expected gender norms and highlights what’s possible when you have a supportive family behind you.

“YouTube Social Impact came to us with a special ask — to tell an engaging and empowering story about Indian women in STEM for International Women’s Day”, says Rohit Iyer, creative on the film. “We saw it as an opportunity to show a new perspective on parent-daughter relationships in India.”

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