H&M-owned COS is launching an official kids' line today, with items for children aged 1-10 years.
On Nov. 16, the Swedish retailer is dropping its baby line for ages 0-12 months.
The elementary school offering boasts the same cool minimalist garments as the adult collections, and the unisex baby line features a neutral-toned assortment of rompers, cardigans and blankets.
The campaign was directed by Marie Valognes, with YOUTH MODE delivering the sound design.