Yianni Konstantopoulos Joins Ogilvy Social

Yianni Konstantopoulos, former Vice-President, strategy and business development at leading Washington DC agency Blue State Digital, will join Ogilvy Public Relations (PR) Australia in the newly-created role of Group Managing Director for social@Ogilvy in July 2013. 

The appointment follows an extensive international search for one of the most sought-after social and digital media positions in Australia. Yianni joins Ogilvy PR from Blue State Digital, where he worked on both of President Barack Obama’s presidential campaigns, as well as the National Association for the Advancement of Coloured People (NAACP), Nature Conservancy, Metropolitan Museum of Art, Ford Motor Company and the Green Bay Packers. 

Ogilvy PR/Australia CEO Kieran Moore said the appointment followed an exhaustive process. 
“It was vital that we got the right person to fill this position. The digital space is one which has changed and grown enormously over the past few years and we wanted to ensure that social@Ogilvy continued to lead Australia. Yianni is well-suited to help our clients fully leverage social media to build their businesses – from marketing, communications, CRM, sales enablement and shopper marketing,” Moore said. 

“We needed someone who could work with a client list that includes many of the world’s biggest brands and lead and inspire our outstanding team. Yianni’s career shows he is that person and we’re absolutely delighted to welcome him to Ogilvy PR. We look forward to him not only continuing the great work that Social@Ogilvy is doing but to really shaking up the digital space in Australia,” she continued. 

Konstantopoulos will work with the wider Ogilvy & Mather family to provide world leading social media solutions, including social consulting, social listening, social media marketing and communications, measurement, social shopping, social care and social selling. 

“Ogilvy PR already has some of the world’s and Australia’s biggest brands among its client roster and I’m looking to using our collective digital expertise to create innovative campaigns that excite the public and align with clients’ business and communication objectives,” said Yianni . “At the end of the day, it’s about engagement and impact and I’m thrilled to join the Ogilvy PR team who share that perspective.” 

Before joining Blue State Digital, Yianni held senior positions at Washington creative design studio, Avendi Media and international executive search firm Heidrick & Struggles. He has also consulted to both the World Bank and the United Nations.