YETI Launches Interactive Calendar to ‘Plan Your Wildest Year Yet’

At a time when most brands are looking back, YETI is looking forward. Introducing “Plan Your Wildest Year Yet”, YETI’s innovative interactive digital platform allows users to generate their very own custom calendar of global outdoor events. From chasing waves to climbing peaks to discovering BBQ festivals, users can plan their best year yet with the help of YETI. 

In just a few clicks, “Plan Your Wildest Year Yet” empowers users to choose their favorite outdoor pursuits, filter events, and generate a curated calendar of one-of-a-kind experiences. Whether you’re a seasoned adventurer or just dipping your toes into the Wild, this tool puts the best of the outdoors at your fingertips. “Plan Your Wildest Year Yet” includes:

• Over 250 Global Events: From Australia’s Big Wave Season to Wyoming’s Jackson Hole Rodeo, there’s something for everyone. New events will continue to be added – and strategically promoted by YETI – throughout the year.  
• Customizable Filters: Refine events by category and location to match your exact preferences.
• Accessibility Built In: The Wild is for everyone, so we designed the experience with inclusivity in mind, meeting over 80 WCAG 2.0 AA accessibility standards.
• Seamless Tech Performance: Powered by React and Next.js, it’s fast, scalable, and works flawlessly across devices.
• Always-On Convenience: Save and edit your calendar anytime for a flexible, up-to-date adventure plan.

The outdoors can be intimidating to navigate, but “Plan Your Wildest Year Yet” makes it easy. By tapping into YETI’s expertise, community marketing team, outdoor ambassadors, and partners, the platform offers an eclectic mix of events — from local experiences to global surf competitions. Whether you’re looking to explore climbing expeditions or fishing tournaments, “Plan Your Wildest Year Yet” makes outdoor exploration effortless and exciting. 

First launched in 2022, as "Year in Preview," the platform earned multiple industry accolades, including being named winner in the marketing category of Fast Company’s Innovation by Design Awards. This year, YETI took the idea even further, elevating it from an innovative activation to a year-long brand platform. YETI is using print, out-of-home, social, and display advertising to drive people to the experience and keep the conversation going all year long. 

Michael Treff, CEO of Code and Theory said, "Plan Your Wildest Year Yet” flips the script on boring adventure planning and proves YETI’s all-in on getting people out into the wild. It’s not just a calendar—it’s your partner for living your best outdoor life.”

Experience the Wild your way. Start planning your 2025 adventures here.