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Yas Island Invites You to Live it Up Like Jason Momoa

02/05/2023
Creative Agency
Abu Dhabi, United Arab Emirates
397
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Tourism campaign from Momentum sees the Abu Dhabi leisure island appoint the Aquaman star as chief island officer

Yas Island hasn't been this pumped about a new hire since Kevin Hart became the world’s first chief island officer of Yas Island last year. Just a few weeks after Kevin’s departure on a massive yacht, Jason Momoa has paddled into Yas Island to take over the job.

Known for his energy and enthusiasm, Jason is expected to bring a fresh level of excitement to the world's leading leisure and entertainment destination.

The announcement came in the form of a dramatic trailer in which Jason makes an epic entrance on a paddleboard, announcing that in his 'ridiculously awesome job' he’ll help everyone to #LiveItUpLikeMomoa on Yas Island.

With theme parks including Warner Bros World and Ferrari World Abu Dhabi, as well as Yas Waterworld and the iconic Yas Marina Circuit, Yas Island’s new chief island officer looks all set to bring the fun, big time.

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