The beloved Queensland and Australian beer brand, XXXX, has been lighting up billboards to celebrate all things gold during the olympics.
Laura Stevenson, executive head thinker at Thinkerbell, said, “There’s nothing like GOLD, whether it was GOLD last week, or the chance of a GOLD tonight. There’s just something so exciting about GOLD.”
Sam Pulsford, senior marketing manager for XXXX Gold, said, “Life’s good when it’s GOLD.”
This GOLD campaign was live across metro Queensland (the land of GOLD and sunshine), regional NSW, and Victoria. Follow along with @xxxx.beer on Instagram.