senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Xbox Invites You to 'Step Inside' The Master Chief’s Iconic Armour in Gripping Spot for Halo Infinite

24/07/2020
Agency Network
New York, USA
211
Share
215 McCann and SMUGGLER partner with Xbox in latest instalment of the Halo franchise; a first-person sci-fi shooter game developed by 343 Industries
In the first piece of the Become launch campaign for Halo Infinite from Xbox and 215 McCann, 'Step Inside' signals the triumphant return of The Master Chief. In the film, we witness his iconic armour beautifully crafted and assembled in the depths of space, however, it is clear something is missing.

Cortana, The Master Chief’s trusted AI partner, describes how all the technological wonder of the Mjolnir armor is meaningless until the right hero steps inside. This film was directed by Patrick Clair, who’s most known for receiving an Emmy nomination, on the title sequences for Westworld. His latest creation serves as the invitation for Halo fans, old and new, to don The Master Chief’s armour, assume his mantle, and Become.


'Step Inside' serves as the opening to Microsoft’s much-anticipated Xbox Games Showcase event, on 23rd July. After the streaming event, 'Step Inside' will be supported by paid media, on social and digital channels. It is the first element in the Become campaign to launch Halo Infinite. Stay tuned for more from Xbox and 215 McCann.

Brand
Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Companies
More News from McCann Worldgroup
5 minutes with...
5 Minutes with… Lalita Koehler
14/11/2024
637
0
ALL THEIR NEWS
Work from McCann Worldgroup
Welcome to Iceland
Visit Iceland
22/01/2025
15
0
Circle
Ebay
22/01/2025
27
0
Only Icons
Maybelline New York
16/09/2024
44
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0