senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Xbox Creates a Love Letter for Fans in Cinematic Xbox Game Pass Ad Starring Simu Liu

15/06/2021
PR Agency
Los Angeles, USA
340
Share
Creative agency gnet tug on the heartstrings for the showcase spot

Microsoft Xbox tugs at the heartstrings with a cinematic epic of its most anticipated upcoming titles in the part live-action :60 spot 'Games Change Your World' out of Los Angeles-based creative agency gnet, featuring Simu Liu, star of the upcoming Marvel blockbuster Shang-Chi and the Legend of the 10 Rings

In the spot, Simu recounts the age-old pastime of falling in love, with sweeping epics and jaw-dropping plots, and how every good story, told at the right time, is always a love story. Xbox’s own stories--six of its biggest upcoming titles, including Halo Infinite, Forza Horizon 5, Age of Empires IV, Psychonauts 2, Back 4 Blood, and Flight Simulator -- are playable day one on Xbox Game Pass.


gnet has mastered the nuance of connecting with die-hard gamers while crafting a level of intrigue with each marketing campaign that continually introduces legacy titles to new fans. The multi-Clio Award winning agency and three-time PromaxGAMES Agency of the Year funnels this deep understanding of these communities into winning results for their clients like Activision, Microsoft Xbox, Bethesda Softworks, and entertainment corporations like Netflix and E!, among many others.

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Press Kitchen
Women Taking Space
e.l.f. cosmetics
11/11/2024
8
0
Bring the Nice
Minnesota Timberwolves
01/11/2024
8
0
A Forever Story
The New York Giants
19/09/2024
8
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0