WWF Creates a Digital Nature Odyssey for Viewers of Netflix Series “Our Planet”

Ahead of the eagerly anticipated Our Planet Netflix series from the creator of Planet Earth, creative agency B-Reel has unveiled the official ourplanet.com platform to support the series. It will play a pivotal role in helping people of all ages understand the importance of Earth’s habitats and how they can help them thrive for generations to come.

Made by creative agency B-Reel in London, the platform is focused around the seven habitats introduced in the series and gives people a deep dive into the most pressing challenges facing our natural world.

The platform features an interactive explorable globe taking viewers on a journey from the depths of the high seas to the hidden corners of our jungles, allowing people to see the world from a completely new perspective and showing the urgent action needed to protect and restore nature.

People can also add their voice to a spinning globe to show what they will do to protect and restore nature through a number of pledges. This was previously unveiled at the World Economic Forum in Davos in January.

Colin Butfield, executive director of WWF-UK and conservation advisor for Our Planet, said: “Working on a global series with Netflix presents a unique opportunity to capture millions of viewers around the world so we needed a platform that did this to give viewers a sense of not only what they can do to help but an understanding on why this matters to all of us.”

OurPlanet.com will also provide a wealth of educational resources for schools, youth groups and families to engage young people in the global conversation around the series. These include downloadable classroom materials and guides for educators, an ‘Our Planet Live’ platform offering live link-ups with experts for classrooms all around the world, and a ground-breaking free nature ID app - Seek - developed for Our Planet by iNaturalist, which helps budding naturalists to gain a better understanding of their local environment and global biodiversity.

“It has been a privilege to work on ourplanet.com and help people around the world to understand what they can do to help nature. As a creative agency, these opportunities don’t arise every day and we are proud to have played a part in giving this issue the urgency it deserves,” says Dheerna Matsubara, director of production at B-Reel London.

The full digital experience can be found at ourplanet.com. The complete series, produced in partnership with Silverback Productions and WWF, can be viewed on Netflix starting April 5.