WW Provides Wellbeing That Works in Brand Repositioning Campaign

Ivan Jurado directs the down-to-earth repositioning of WW (Weight Watchers) for Germany and Switzerland. 

Under the concept 'Wellbeing that Works' the campaign, in a manifesto format, is a call for Wellbeing in all its aspects: physical, social, and mental health. 

The shooting took place in Hamburg during three days, last February, in which we had to adapt to the sun, rain, wind and snow! Which led us, among many other things, to end up shooting a beautiful snowy beach, when originally it should have been a summer sunrise. All the characters that appear in the campaign are brand ambassadors and none of them had previous filming experience, which made the project even more special and authentic.