Wunderman Philippines Adds Three GSK Brands to Its Roster

The pharmaceutical giant has tapped Wunderman Philippines to lead work for the Health.gsk website and the advocacy initiatives “Win Against Asthma” and “Power Over Cervical Cancer”.

Wunderman Philippines will be revamping Health.gsk, a global information repository for both the general public and healthcare professionals, and helping GSK to launch and build up its social media presence.

It will also handle digital duties including content creation, strategic web development and more for “Win Against Asthma” and “Power Over Cervical Cancer”. These campaigns seek to raise awareness by tackling misconceptions and telling the stories of courageous patients.

“Wunderman has been growing a solid relationship with GSK around the world, and the Manila team is proud to be a part of it and to continue creating standout work,” said Chay Mondejar-Saputil, general manager, Wunderman Philippines. “The brilliant thing about working in a connected network like Wunderman is that we are able to bring to clients targeted, local expertise, backed by global tools and big-picture thinking.”

Em Millan, digital marketing manager, emerging markets and Asia-Pacific, GSK, said, “Wunderman is a great choice of agency because their teams consistently bring us ideas that are smart and backed by real-world consumer data, yet still creative, on-trend and attention-grabbing. We’re happy to have Wunderman on board in the Philippines as well.”  

Work has already begun and will continue through the end of the year. GSK is a global growth client for Wunderman. The agency works with GSK across the consumer health and pharmaceutical categories in markets around the world.