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World Media Awards 2021 Shortlist Announced


Strong showing of international entries despite a turbulent year for advertising

World Media Awards 2021 Shortlist Announced

The World Media Group has announced the shortlist for the 2021 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. Despite the disruption of the pandemic, the awards drove strong international interest across APAC, EMEA and the Americas attracting entries from Chile, Denmark, Germany, Japan, Spain, UK and the USA to highlight a few.

The shortlist, which includes a wide variety of renowned brands, was determined by an international team of more than 30 heavyweight jurors from leading advertisers, agencies and publishers. The jury’s make up reflects the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-Chairs were Fabio Mancone, Chief Branding Officer and Partner at Lombard Odier Group and Shula Sinclair Global Head of Strategy, Spark Foundry. The full list of judges can be seen here.

Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME said, “Last year was challenging in many ways and the media and marketing industries weren't exempt from this so we are both surprised and delighted to see such strong contributions from all over the world – in terms of the quality and quantity of entries. It’s inspiring to see so many brands using storytelling to stay connected with their audiences, even in the midst of a pandemic. The campaigns demonstrate how content-driven advertising in the right media environment plays such an important role in bringing stories to life.”

World Media Awards Event: The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 9th September 2021 (Covid restrictions permitting). The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners, Sonos, Tata Motors, Shell, Fox and London & Partners as the ‘best of the best’. 

Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at €650K+ which will run across the World Media Group’s leading international media brands comprising The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, Politico Europe, The New York Times, TIME, The Wall Street Journal and The Washington Post.

You can view the shortlist here.

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CPPR, Tue, 29 Jun 2021 13:56:00 GMT