World-Class Digital Talent for Cathay Pacific

As part of McCann's continued quest to offer fully integrated content solutions for Cathay Pacific and Asia Miles, Vince Viola, managing director of McCann Hong Kong's Cathay Pacific Central Team has confirmed the appointment of two exciting senior hires to further bolster the digital team.

Brandon Cheung joins the management team as director, digital strategy, replacing Cathy Hornby who moved to Cathay Pacific to become, manager, digital retail. Brandon joins from his previous role as strategic planning director at Tribal DDB Hong Kong and prior to that, Isobar. Brandon has worked in Hong Kong and San Francisco.  His expertise is in digital marketing and user experience design, having previously developed solutions for brands including Peninsula Hotels, McDonalds, Volkswagen, Coca-Cola, Adidas and Tourism Australia.
 

Christopher Howard joins from Universal McCann, Los Angeles with a wealth of experience managing digital media for clients including Toyota, Sony Pictures Home Entertainment and Television and Sony Electronics. Christopher will manage all paid digital media requirements for Cathay Pacific globally.
 

Vince Viola said, "Together, Brandon and Christopher add immense bench strength and fresh thinking to the great brands of Cathay Pacific and Asia Miles. It is really exciting to see best in class global talent such as Brandon and Christopher come and join our team. We're all about creating engaging and diverse content for Cathay Pacific and Asia Miles, delivering across a variety of platforms depending on where, when and how the consumer wishes to engage our brand.”
 

Cheung said, "I'm really excited to join the Cathay Pacific Central Team.  As a frequent flyer I've always had a passion for the Cathay Pacific and Asia Miles brands and business operations.  Naturally, I also have a curiosity for how to make the customer experience even better with the help of technology, social media, and data intelligence."