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Work of the Week in association withThe Immortal Awards
Group745

Work of the Week: 24/04/20

24/04/2020
Publication
London, UK
96
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Advertising is finally finding room for levity again this week, writes LBB’s Alex Reeves
When so many people in the world suddenly find themselves in the same situation, cliches develop quickly. That’s why we’re so done with all of the “now, more than ever, we need to come together, by staying apart” messages from brands. We get it, OK. Thankfully, the best work this week has started to show signs that brands are catching up with the rest of humanity by making jokes. Only about a month since this new golden age of memes began but better late than never. Of course, there’s still plenty to take seriously too, so Work of the Week isn’t a full barrel of laughs, but we’re glad that people are finding joy where they can.

A Smoke-Filled Store Plays Nightclub in German Retailer Ad in Support of Club Industry




This Hands-Free Door Handle is Helping Fight the Covid-19 Pandemic




Filip Nilsson Calls on Artists Around the World for Major Lazer's 'Lay Your Head On Me' Video



Our Home is Burning in Poignant Climate Emergency Spot




The Warehouse and DDB NZ Capture the Power of NZ’s New-found Symbol of Hope




Adopt a Lonely Carlsberg Keg to Support Bars in Denmark 




All Dreams Are Equal in SALSA's Spot for The Special Olympics



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