Work of the Week: 23/06/23
Don’t think that just because all eyes are on Cannes this week, we've forgotten about the best work from all over the place. We at LBB wanted to make sure you guys don’t miss out on any brilliant spots from the past few days, even though you might have not seen them around the French coast yet.
As always, we present to you a nicely stacked list of work from a range of brands and originating in all corners of the world. In this week’s best it so happens that we have two beer spots - Budweiser and Guinness. And while one is celebrating the warm Father’s Day, the other is offering Aussies free pints with the official arrival of winter down under.
Greenpeace keeps up the good work with a cover of Fleetwood Mac’s ‘Don’t Stop’ in the shape of a secret-society-baddies themed party with one message - to stop the fossil fuel party. While this is happening, the LGBTQ+ community is split age-wise by Brock Stockton and Unicorns & Unicorns. Then, ‘the old gays’ and ‘the young slays’ and put to the test on LGBTQ+ history knowledge in a ‘70s themed quiz show.
All of this and more, below.
Greenpeace - Don’t Stop
Greenpeace’s cover of Fleetwood Mac’s iconic single 'Don’t Stop' as a party gone wild, aims to inspire a new generation of climate activists, in a campaign devised by Mother. The short film is proud not only with a star-studded cast, but with some incredible names behind the camera too - created by Grammy-winning producer Fraser T Smith and rapper Avelino, exec-produced by Oscar-winning director Steve McQueen and directed by McQueen’s protégé Samona Olanipekun of Lammas Park.
As social commentary at its finest, the film speaks on the state of the world and each of our roles in it - from those entitled enough to literally put out their cigarette on our planet, to those who are forced to accommodate them. “The world is suffering some of its deadliest ever heatwaves, wildfires, floods and typhoons,” the copy on the film says. “Meanwhile, oil companies are enjoying record profits. It’s not too late to stop the fossil fuel party.”
Budweiser - This Bud’s For You
For father’s day this year, Budweiser took a sweet trip down memory lane with the help of production company Fela and director LeSean Harris. They told the story of American baseball legends Ken Griffey Sr. and his son, Ken Griffey Jr., with a focus on their relationship and connection.
The audiences, along with the Giffreys are taken along on a nostalgia trip through baseball archival footage at the background of Junior’s voiceover, telling his own story of fatherhood, culture and bonding over sports. All done over a couple of cold Budweiser's between father and son.
Child Poverty Action Group - Imagine
Rising child poverty levels in the UK, the shattering impact it has on children, as well as the lack of pressure on the UK’s government to implement policies that could change millions of children’s lives - these are only a few issues that stand at the bottom of this Child Poverty Action Group campaign. A multichannel campaign created by Creature London, ‘Imagine’ is a painful view on what life can feel like for those children worse impacted by poverty and the cost-of-living crisis.
Audiences follow a child walking into a student cafeteria, where his imagination runs wild - endless rows of doughnuts, stacks of burgers, tens of different fruits and vegetables cover the tables. Until the closing scene of the film reveals the devastating reality. We watch, as the main character pretends to eat out of his empty lunchbox and the room goes eerily quiet. A reality that can be changed through the help of legislation and the UK’s government.
Transport for London - The WayBack
The WayBack, an initiative created by Havas London and spanning 13 London underground and Elizabeth line stations, is the OOH that turned commuter’s heads in the capital day in and day out. It was created to drive greater awareness of the virtual reality film series and The WayBack initiative, which in itself is designed to help those living with dementia and Alzheimer’s, as well as their carers.
Screens replaced the ribbons around escalators and commuters could easily take a glimpse into the past through them - the 1960s, to be precise - and how those days’ tube dwellers would have looked like. With one simple line of copy - “For people living with Alzheimer’s sometimes the best way forward is to go way back.” - the campaign both served as education and entertainment for travellers.
Guinness - Guinness Brewery of Meteorology
Winter officially has arrived down under, and with it, Guinness’ ‘Guinness Brewery of Meteorology’ platform via Thinkerbell. Making the winter season its brand’s home, the brewer has promised Aussies a free pint when the temperatures fall appropriately.
To accompany the launch, Australia’s best-known Irish expat, Colin Fassnidge, stepped into the shoes of a dishevelled meteorologist informing us that the brewery of meteorology is officially open.
Visible Wireless - No Straight Answers
Pride month in the UK might be slowly coming to a close, as is this list, but the LGBTQ+ community is not done celebrating and this campaign from Unicorns & Unicorns in collaboration with Visible Wireless proves it.
A late evening quiz show hosted by TikTok’s Brock Stockton called 'No Straight Answers' and directed by Jake Honing is what Unicorns & Unicorns have created to commemorate LGBTQ+ history. The ‘70s themed skit presents the ultimate showdown between intergenerational groups, or also called by Brock, ‘the old gays’ and ‘the young slays’, as well as how educated they are on their own community’s cultural knots through the years. We have one word: Work.
