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Work of the Week in association withThe Immortal Awards
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Work of the Week: 21/05/21

21/05/2021
Publication
London, UK
268
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A mobile phone network's almighty mountain-top product demonstration is an LBB favourite this week, writes Addison Capper
UK mobile phone network EE reckons it has the best and most reliable signal, and is looking to prove it with an almighty product demonstration. A star of this week's LBB Work of the Week, the campaign sees Lucifer star Tom Ellis 728 metres above sea level on Wales' Mount Snowdon while on a video call with EE brand ambassador Kevin Bacon.

Eventually he makes his way to a barber's chair set atop this most rugged of British vistas, before he takes a seat and proceeds to have his beard shaved by a robotic arm - live and real - by a barber in Clapton, London (250 miles away) all powered by the EE's 5G network.

Created by Saatchi & Saatchi, the film was produced by Smuggler with tech wizardry from The Mill. It's an outlandish and totally enjoyable idea, and sits side-by-side with campaigns from the Philippines, Colombia, France, Japan, and the US in this week's crop of the top work.




Actor Tom Ellis Has a Close Shave from a Robot Barber in EE's Latest Real-life Network Demo


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Droga5, Autumn de Wilde and Diet Coke Celebrate Unapologetic Authenticity and Confidence


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McDonald’s Colombia Turns Its Packaging Into Feel-Good Messages


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'The Most Personal Ad Campaign in History' Highlights the Frightening Targeting Abilities of Facebook


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Saatchi & Saatchi and Blaise Matuidi Use Sport to Protect Unknown Heroes Under Attack in War Zones


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Weisman Art Museum Presents an Outdoor Art Installation Highlighting Racial Injustice in Our Recent Past


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Hell is Traditional Banking in UnionBank's Spot Inspired by Dante Alighieri's Divine Comedy


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Campaign Transforms 6 Minutes of Despair for PAH Patients into 6 Minutes of Positivity


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Europe's Biggest Waiting Room Eagerly Anticipates Football's Delayed Euros in BBC Spot


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Uncommon Crafts '90s Game Inspired DOOH Series for ITV's ‘Drama vs Reality’ Campaign


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