Work of the Week: 19/06/20
DIESEL’s ‘For Successful Living’ spirit converged with the sentiment of Pride month this week, telling the story of a transgender woman, Francesca, as she moves through life to embrace her identity and achieve her dreams.
Created by Publicis Italy, and directed by Francois Rousselet - and realised with the advice of Diversity, an Italian association committed to promoting social inclusion - the uplifting film features a young woman who is assigned male at birth, played by model and activist Harlow Monroe. A Christian cross motif hints at where Francesca is heading throughout until in the final scenes she enters a nunnery, swapping her DIESEL denim for a habit.
Francesca is one of seven pieces of work featured in this week's Work of the Week. These past seven days have also served up a Love Has No Labels campaign that reminds us why all lives can’t matter until Black lives matter, a striking ad that turns the names of the 72 people who lost their lives in the Grenfell Tower fire into an unignorable tower of copy, a celebratory film to share the joy of football being back on in the UK, and a magical animated adventure story for HP printers.
Check out the list below.
