A bumper week for work features two Taika Waititi ads, Nike's World Cup film directed by Megaforce, and a new - and wholly - lovable version of Daniel Craig, writes LBB’s Addison Capper
When it comes to Work of the Week, we prefer not to play favourites too much, and simply line each spot up in order of what we deem to be 'best'. But this week, at least for me, it's difficult not to feel a distinct fondness for a film that's notable for the fact that, given the time of year during this particular year, it is neither a Christmas nor World Cup ad.
The campaign in question is for Belvedere vodka, and stars Daniel Craig playing 'himself', which proves to be a type of Daniel Craig we've not seen before but hope to see again sometime soon. Behind the camera - and for a brief cameo in front of it - is Taika Waititi, who has no less than two commercials in this week's Work of the Week. Go and watch it right now!
Unsurprisingly, Christmas and the World Cup do make up a chunk of our other favourites this week. Nike, a brand behind the most iconic World Cup campaigns of all time, has finally released its own for 2022. It's called 'Footballverse', is a real doozy, and isn’t as annoying as that name might suggest to some.
In terms of the holidays, that second Taika ad is for Amazon. There's also a supremely good entry from the Irish postal service that features a tin man who finds warmth and love at a time of year where that feels even more important than usual.
We also really enjoyed a Chicken Licken ad from South Africa that parodied ‘Black Panther: Wakana Forever’, a cookbook from Deliveroo UAE that humorously highlighted the need for safe and steady food delivery, and more.
Taika Waititi imagines how life might look when the cameras are not rolling in this extremely enjoyable piece of film. For Daniel Craig, that seems to involve pootling around Paris before sashaying his way through a hotel lobby and up to a glorious suite via some kind of strobe-lit plunge pool. Taika makes a cameo. The original track was written and performed by Rita Ora and Giggs. It’s got all the hits. And they all pay off.
Who is the GOAT? It's the question that fuels the eternal football argument. And, at least in my humble (and probably boring) footballing opinion, one with no right answer due to the fact that different GOAT nominees played during different periods. Well, my theory may be about to come to an end with Nike's introduction of the 'Footballverse' for its 2022 World Cup campaign.
A global study by Visit Iceland found two fifths of the planet’s population (39%) believes that Iceland offers scenery better than they ever imagine experiencing in space. So, Iceland is publicly inviting all aspiring space tourists to visit the country instead for a fraction of the cost - AND carbon footprint. The resulting campaign is just as we've come to expect from this client-agency partnership.
An Post, Ireland’s national postal service, takes inspiration from The Wonderful Wizard of Oz for a Christmas campaign that caught us off guard. ‘Send from the Heart. Send Love' sees the Tin Man unable to get into the Christmas spirit, until love - and a heart - finds its way to him.
Offering a wildly different tone, this spot for South African restaurant chain Chicken Licken also takes inspiration from a movie. In a parody of upcoming Black Panther film ‘Wakanda Forever’, a Queen in a seemingly perfect land is rocked when she discovers the existence of the 'Big John' burger on Earth. An amusing hunt for 'Big John' himself ensues before ‘Big John Beats Ya'Hunga Forever’. Natch.
The world's most enthusiastic football/soccer coach spreads his trademark positivity to the hometowns of each member of the US Men's World Cup squad. Ted Lasso, via an Apple TV+ campaign from TBWA\ Media Arts Lab, has sent a personal message to each player via billboards and newspapers. What appears to be a local campaign has reach that spans the globe.
If your food delivery is delivered badly, dinner is likely ruined - no matter how well it was prepared. That's the premise behind the 'One Star Cookbook', a new book from Deliveroo UAE that humorously riffs off internet reviewers' harsh rating tendencies to highlight what the brand does well. It contains 36 unique creations made from real delivery mishaps, with each dish being designed and written with the same level of detail as any normal cookbook.
Taika Waititi's second high-profile ad of the week celebrates the inventive spirit of a dad to a snow globe-loving daughter. Through the speedy postage of a paper shredder via Amazon - who the spot is for - and a little help from his local community, the dad transforms the family's greenhouse into a life size snow globe for his daughter to enjoy, before a simple but effective tagline reads, 'Joy is made'.