Work of the Week: 17/05/24
Monzo - Money Never Felt Like Monzo
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'Money Never Felt Like Monzo' is UK bank Monzo's first ever above-the-line campaign. It's also the first of two campaigns from Uncommon to feature this week. The hero film takes viewers through a series of impactful comparisons - where negative and stressful feelings associated with money management are juxtaposed with empowering, positive emotions - the latter conveniently enabled by Monzo. It was directed by Ridley Scott Associates' D-Fran. The sound, by Soundtree, is also a joy to hear, as is the print element.
The Ordinary - The Ordinary
This week’s second overtly non-traditional skincare campaign is also the second from Uncommon. For a category more commonly obsessed with faces, these ads for The Ordinary are striking for their focus on beautifully written words, a nod to the brand's philosophy of science over celebrity and marketing claims.
New Balance - Grey Days
American Haiku, the agency founded by Droga5 alumni Thom Glover and Mike Hasinoff, collaborate with Love Song's Daniel Wolfe and Elliot Power on this wondrous short film for New Balance's annual festival of the humble colour grey. The film is shot on 16mm black-and-white film and transports viewers from baggage reclaim to running track, roller-rink to Japanese onsen, midnight movie to the stunning rockscape of Marseille's Calanques, and even briefly to outer space.
Coca-Cola - Magic Duos
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Coca-Cola and WPP's Open X, led by VML Canada in this case, use nothing more than typography and two iconic colours to highlight the beauty of a crisp, cold glass of that botanical goodness alongside some of the world's most iconic dishes.
McDonald's - Ride the Arches
For every car owner in The Philippines there are four bike owners - but the country's cycling infrastructure is failing to keep up. This initiative from McDonald's and Leo Burnett Manila is looking to change this with 'Ride the Arches', a pedal-powered movement that turns some of the most scenic Golden Arches establishments in the world into cycling refuelling stations. To kick off the campaign, McDonald’s challenged cycling groups across The Philippines to create routes that loop from arch to arch, with McDonald’s as the start and end point.
