Work of the Week: 17/04/20
Like so many brands, Apple released a spot this week that was made purely out of user-generated content. But, given that this was an ad for Apple, it featured some of the slickest looking user-generated content that you’re likely to see.
The spot is a celebration of creativity and how even though our lives may feel like they’ve come to a halt, our everyday creativity most certainly hasn’t. What’s more, whereas other brands have opted for a more relatable, homemade feel with their recent spots, Apple has stuck to its guns and released something typically beautiful featuring a number of stars using their time at home to craft various nuggets of creativity with their Apple products. The end result would be very at home as part of Apple’s ‘Behind The Mac’ campaign, the ads of which are made up from archival footage and imagery anyway.
That ad is one of six featuring in this week's Work of the Week. Alongside it are five more that very much speak to the state of the world right now but in their own unique ways. One is an ad made by the Irish production association to promote a message of hope and put its members' talent and resources to good use while they can't shoot as usual. Another is a social campaign about how to make killer cocktails with the contents of your pantry. There's also an amusing ode to the couch potato, and the arrival of their time to shine.
Check out the full list below.
