This week’s best work brings you a big dollop of joy with feel-good spots from Apple, Lucozade, IKEA, and many others, writes LBB’s Zoe Antonov
The new year brings new promises and with that, a clean slate. Regardless of if you’re still on holiday, getting into your new year fitness mode, redecorating your home, or perhaps have a new pet, this week’s list for sure has something in store for you.
After a few weeks of overeating and resting, many of us have ended hibernation and gone back to the real world. Indeed, if you feel a bit like the troll from the newest IKEA spot, the brand is here to bring some brightness into your little cave with its warm fairytale story about an unlikely friendship. The message is simple - trolls also want their house (bridge) to be a home.
While one part of the world is going through the coldest part of winter, Aussies are celebrating summer. With that comes Australian Lamb's annual summer campaign - this time mocking the overusage of the term 'Un-Australian'. With a heavy dollop of satire, the ad shows people deemed 'Un-Australian' in their behaviour or habits disappearing into thin air. The comedic spot turns the expression on its head to show audiences that differences are what make Aussies what they are, and should only provoke celebration, not division.
CANAL+ teamed up with Partizan London to show us the consequences of binge watching series online, something we have all been guilty of doing. The brand told us the story of a couple so obsessed with their favourite show, that they made it their whole life... until the bitterly disappointing last episode of the series puts an end to their obsession.
Over at Apple, dead lizard pets and kids' races are totally not an issue. Especially with the iPhone 14’s new features - action mode and 'unsend message'. The two quirky spots from the brand highlight each feature while pairing it with perfect storytelling and upbeat tracks.
For the ambitious folk, with a new year come new goals. So, it’s only fitting that Lucozade has encouraged all Brits to get moving in 2023, no matter their fitness level, by promising that the drink can make even a statue run - in their newest campaign. The spot by adam&eveDDB sees a statue of a woman drinking the nation’s favourite sports drink and breaking out of its mould.
We’ve entered the AI-age, and advertising is quick to jump on the bandwagon, in this case, in a very compelling way. This street-mural-inspired animation illustrates the positive impacts that GoFundMe donors have on the world and people around them. The film depicts donors as the hidden heroes of the ever-evolving worlds they live in, where history is unfolding in real time with the help of artificial intelligence-based animation.
Of course, what is a feel-good list without dogs? This Rachael Ray Nutrish campaign tells dog parents to feed their dog while helping others, and promises that the brand donates over $7 million dollars to pets in the United States. And, to carry through their commitment to shelter animals, the spot features over thirty rescue dogs, including a few with special needs.
if you’ve still not done holidaying, British Airways are not done reminding you that you should be doing it correctly - by not responding to emails. In the next iteration of the brand’s new ‘Take Your Holiday Seriously’ campaign, they took out of office emails to outdoor advertising to tell you that you shouldn’t apologise for being on holiday. And that you most definitely shouldn’t redirect people to your phone number.