LBB Editorial
Fri, 06 Aug 2021 11:01:18 GMT
- International Edition
- USA Edition
- UK Edition
- Australian Edition
- Canadian Edition
- Irish Edition
- German Edition
- French Edition
- Singapore Edition
- Spanish edition
- Polish edition
- Indian Edition
- Middle East edition
- South African Edition
Work of the Week: 06/08/21
LBB's Addison Capper is inspired by a branded short film about the world's fastest blind runner
Since contracting Kawasaki disease at 15 months-old and losing his sight by the time he was a teenager, Paralympic champion and 100-metre world record holder David Brown has not seen the lane lines, starting blocks or the curves of the track. Bound by a four-inch tether, David and his running guide, Jerome Avery, have formed a unique partnership that has endured for more than seven years, during which Brown became a gold medallist, two-time World Champion, world record breaker and the first totally blind athlete to run 100m in under 11 seconds.
David and Jerome's inspiring story is being told in a cinematic branded documentary from running brand On, just in time for David's return to defend his title in Tokyo. The 21-minute short was written by creative director Andy Fackrell and directed by Little Minx’s Andrew Dosunmu. It is wholly worth your time, along with the rest of the crop that make up this week's Work of the Week. Check out the full list below.
Running Brand On Tells the Inspiring Story of the World’s Fastest Blind Sprinter David Brown
Read more.
Annahar Newspaper Reveals the Truth of the August 4th Beirut Explosion Straight from Children's Stories
Read more.
Librarian Shows that 'Every Word Kept, Counts' in Al Etihad Credit Bureau's Cute Animated Film
Read more.
TBWA\RAAD Shatters the Silence on First Anniversary of August 4th Beirut Explosion
Read more.
TBWA\Chiat\Day NY Hopes its Latest Project Never Launches
Read more.
Nike - New Fairies
Samsung and Optus Get Athletes Olympic Ready with Scientifically Developed Music
Read more.
Chevrolet Brazil Arrives on TikTok with a Musical Steering Wheel Beat from Carlinhos Brown
Read more.
Teenagers Share Their Last Will In Powerful Change The Ref and Team ENOUGH Campaign
Read more.
