Work of the Week: 02/10/20
A few months ago when many of the world’s countries were in the first wave of the Covid-19 pandemic, there was one positive that came out of lockdown and that was the impact on the environment. There were reports of dolphins spotted in Venice’s canals, air pollution was the lowest in Delhi that it has been for months and China’s carbon emissions were down by 20%.
Now that the initial panic of Covid has made way for a middle-distance job, brands have changed their attention back to environmental messaging. With that in mind the campaign from Publicis Conseil and Orange featuring most children’s first phone, Fischer Price, highlights the importance of recycling. Orange raise awareness of the environmental impact of equipment, particularly with mobile phones, which are made of plastic and glass, and also of non-renewable natural resources that it is essential to preserve. ‘The Toy’, directed by Frédéric Planchon tells with great sensitivity and emotion the intimate, sincere and unconditional relationship between a little girl and her toy.
There’s also a campaign by BBDO Ireland highlighting attitudes to environmental issues and climate change in partnership with the country’s electricity grid, EirGrid. Jack Daniels and Energy BBDO urge us to make it count, while Israel’s senior citizens have a thing or two to say about life in lockdown.
Check out the full list below.
