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Work of the Week: 01/04/22

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The past seven days have summed up what it means to be creative across the globe, writes LBB’s Natasha Patel

Work of the Week: 01/04/22


This week is a stark reminder of the importance of print campaigns and the sometimes harrowing effects they can have on the general public. Publicis Ukraine used a series of posters to highlight the effects of war on their colleagues via reminders that work tools are now guns and bullets and workplaces have become war zones.

Elsewhere, McDonald’s Norway used a handful of print campaigns to show off the ugly side of its packaging when it came to littering and trash. Nord DDB and the fast-food eatery used the slogan ‘Take away your takeaway’ to encourage diners to dispose of their rubbish accordingly. While MullenLowe Ecuador and Pilsner use a cleverly designed print campaign to highlight the Ecuadorian national team’s participation in this year’s football World Cup.

Check out the full list below.



Publicis Ukraine’s Powerful Posters Turns its Team into Defenders and Volunteers




McDonald’s Norway Shows the Ugly Side of Its Packaging for Anti-Litter Campaign





Samsung’s Latest Campaign Smells Like Gen Z Spirit





Michelob Ultra Crops Serena Williams and Brooks Koepka’s Photos to Reframe What a Trophy Truly Is







Mastercard’s ‘Spotlight’ Puts a Blind and Partially-Sighted Audience First






Why This Print Ad Places Ecuador at the Centre of All Football Pitches



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LBB Editorial, Fri, 01 Apr 2022 11:58:00 GMT