Woodwork Music Score New McDonald's 'Signature Collection' Spot

McDonald's have just launched a campaign for their new premium burger range, the 'The Signature Collection'. The spot, created by Leo Burnett and directed by Guy Manwaring (Sonny), pokes gentle fun at the world of perfume advertising and features an original composition by Philip Kay.

Drawing inspiration from classic luxury brand ads, Philip Kay utilised '90s sound modules, mastered his track onto VHS and employed operatic vocals to make the track sound authentic and help emphasize the tongue-in-cheek humour of the spot.